When’s the last time you updated your portfolio?

Your writing portfolio is like a sales catalog for your services. Think about what you like to see when you look at sales papers. They should be fresh, timely, and include the most updated prices and products. The same goes for your writing portfolio.

You’re doing yourself a disservice if you don’t look at it regularly to make sure it’s representing you well.

Once or twice a month, set aside some time to review your online writing portfolio. Check these things:

• Contact information. Is it still accurate?
• Services. Have you added any new services or removed services?
• Rates. If you list rates on your portfolio, make sure they’re up to date.
• Samples and clips. As you complete work, think about adding and removing samples from your portfolio. Make sure your portfolio includes the best of your samples.
• Testimonials. If you get a compliment from a client ask their permission to post it on your site. You can also ask clients to give you a testimonial.
• Spelling and grammar. Of course.
• Persuasiveness of your copy. Determine what you want visitors to do when they come to your site and make sure every word on your site leads them to that action.

Did I miss anything? What else should writers check when they’re updating their online portfolios?