Do you know what you’re selling?
When you buy a product or pay for a service, you’re not just buying that product or paying for that service, you’re spending your money on something more.
When I bought a new laptop a few months ago, I wasn’t simply buying a laptop, I was buying a vital tool to guarantee my income.
When I paid the movers to ship my furniture a few months ago, I was paying for the peace of mind knowing my things would get to their destination safely without much work for me.
What are your clients buying from you? They’re not just buying articles or web copy or press releases. They’re buying something beyond that. If you want to convince clients to hire you, you have to know what you’re selling.
That’s what a lot of cheap clients don’t understand- there are specific skills and a level of expertise needed for quality work. You can always tell work that was written by someone who doesn’t know what they’re doing.