Satisfied With Your Workload? Market Yourself Anyway

Having a steady workload is a freelance writer’s dream. It’s can also be his nightmare. It’s easy to get complacent when you have enough work and become lax on your marketing efforts. You think the work’s going to last, so you’re pretty shocked when it dries up. You have no new projects on the horizon and you’ve got to go extra hard on marketing to get some work lined up quickly. Hope you have some money in an emergency fund because it might take you some time to get some projects (and pay) rolling in.

That’s why it’s important to continually market yourself no matter how comfortable you may be with the work you’re currently doing. You never know when a job is going to end. Contract or not, things happen, Murphy’s law ruins the best laid plans. Don’t ever put marketing on the backburner. Always do something, even if it’s something small, to let clients know about you and what you can provide.